Paid Search Manager
6 days ago
Company description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
The Paid Search Manager (PSM) is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The PSM is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Key Responsibilities:
Assumes accountability and ownership of regional search management and execution to deliver program successes for a key client.
Monitors and reports program financials, budgets, and fees to senior management.
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
Directs and manages the daily work flow of all client programs, including initiation and management of projects.
Manages client deliverables with offshore based biddable hub and shares sound recommendations and work products.
Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively.
Effectively creates and delivers client presentations.
Provides thought leadership to client.
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.
Qualifications
Bachelor's degree.
3+ years of Search experience and 1+ year of client/account management.
Experience in applying paid search optimization to lower funnel performance campaigns.
Strong command of search engine research and reporting resources.
Good product and vendor knowledge would be highly advantageous.
Strong quantitative skills, including analytical abilities and math proficiency.
Demonstrated critical thinking and problem-solving abilities.
Solid verbal and written communication skills.
Ability to work successfully with the team on multiple projects under tight deadlines.
Desire to work in an industry which is constantly evolving and presenting new and unique challenges.
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