Regional Brand Manager

Regional Brand Manager (Base: Raffles Place, SG/ Portfolio: APAC)Direct message the job poster from Vinda SEA Join us to improve lives by developing resources sustainably. Position Summary With RGE's acquisition of Vinda (No. 1 Tissue brand in China) and Origami (No. 1 Tissue Brand in India), we are on a mission to become the No.1 Tissue & Personal Care company in Asia-Pacific. Brands we manage include - Tissue (Vinda, Tempo, Tork, Origami), Baby Care (Drypers), Feminine Care (Libresse), and Adult Incontinence (Tena, Dr. P) and more... As Regional Brand Manager, you will be at the forefront of this ambition — helping to shape, develop, and execute breakthrough marketing strategies that span across our core brands and whitespace opportunities in the region. Reporting directly to the Marketing Director, you will work closely with both regional and local market teams to build scalable, insight-driven brand plans, launch new innovations, and bring marketing excellence to life across markets. This role is ideal for a dynamic, entrepreneurial marketer who thrives in fast-paced, high-growth environments. If you're energized by the idea of working in a "$1B start-up" culture, and you're passionate about building brands that matter — this is the role for you. Working location: Singapore, possibly 0-25% travel in APAC Brand Strategy & Regional Expansion Partner with the Marketing Director and country marketing leads to craft short- and long-term strategies for regional brands and innovation pipelines Identify, size, and prioritize whitespace expansion opportunities to accelerate portfolio growth across new channels, subcategories, and consumer segments Lead and align multiple stakeholders, ensuring inputs from local markets are integrated into regional brand plans Drive strong brand-building fundamentals while ensuring consistency in positioning, architecture, and equity across countries Consumer Insight & Concept Development Collaborate with insights teams and agencies to identify emerging consumer needs, pain points, and behavioural shifts across APAC Work with cross-functional partners to translate insights into compelling brand concepts, functional/emotional benefits, and differentiated claims Support concept testing and consumer validation to ensure market fit and strategic alignment Brand Governance, Toolkits & Best Practices Build and maintain comprehensive brand books and toolkits that serve as the north star for regional and local teams Develop frameworks and guidelines to drive executional consistency and elevate brand storytelling across all touchpoints Identify and share best practices and learnings across markets to foster a high-performance marketing culture Agency & Partner Ecosystem Management Help identify, onboard, and manage a network of best-in-class regional agency partners (creative, media, digital, PR, eCommerce)Facilitate strategic briefs, alignment meetings, and performance reviews with agency partners to ensure excellence in delivery Foster long-term relationships and partnerships that unlock creativity, efficiency, and growth Act as a strategic partner to local teams by co-developing tailored go-to-market strategies and launch playbooks for key initiatives Provide hands‐on support in activation planning, GTM calendar alignment, and post-launch reviews to ensure business impact and learning loops Support capability building in local teams where needed, from marketing planning to media optimization and campaign rollout Qualifications & Experience Requirement Qualifications & Experience: Bachelor's or Master's degree in Marketing, Business, or a related field At least 3–7 years of experience in brand management, consumer marketing, digital strategy, or consulting, with regional exposure Proven track record in project management, cross-functional collaboration, and strategic planning Hands‐on experience in building brands and working in dynamic, resource-lean environments Fluent in English. Proficiency in Mandarin and/or experience with the Indian market is a strong advantage Success Traits: Strategic thinker with a bias for action and details during execution Entrepreneurial, resourceful, resilient and agile – thrives in ambiguity and can‐do environments Excellent communicator and team player with strong stakeholder management skills Curious and driven to co‐create, test, and scale impactful brand solutions Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing, Consulting, and Analyst Industries: Retail, Paper and Forest Product Manufacturing, and Wholesale Paper Products Referrals increase your chances of interviewing at Vinda SEA by 2x Get notified about new Brand Manager jobs in Singapore, Singapore . #J-18808-Ljbffr