Social Media Manager

6 hours ago

Singapore GRIT Full time

Job Overview We are seeking an experienced Social Media Manager (APAC)to oversee and grow the brand’s presence across key markets in Asia Pacific. This role will be responsible for developing regional social strategies, managing day-to-day social operations, and driving engagement through content, campaigns, and community initiatives. The ideal candidate has a strong background in social media management, digital marketing, and brand storytelling—preferably within the consumer retail or lifestyle sectors. Key Responsibilities Strategy Development: Build and implement a comprehensive social media strategy aligned with brand and business goals across multiple APAC markets. Content Creation: Produce engaging, high-quality content for social platforms—including copy, visuals, videos, and short-form storytelling formats. Community Management: Oversee online community engagement by monitoring conversations, responding to messages, and fostering authentic brand interaction. Campaign Execution: Plan and execute regional social campaigns to strengthen brand awareness, drive engagement, and support key product or store launches. Media Planning: Develop and optimise paid media plans across social channels to maximise ROI and campaign efficiency. Performance Reporting: Track, analyse, and report on social performance metrics to inform data-driven decisions and continuous improvement. Trend Insights: Stay abreast of emerging trends, formats, and tools within social and digital platforms to maintain brand relevance and innovation. Cross-Team Collaboration: Partner closely with brand, marketing, and communications teams to ensure consistent messaging and integrated execution. Influencer Partnerships: Identify and engage with suitable creators, influencers, and brand advocates to amplify reach and community engagement. Compliance: Ensure all content and campaigns adhere to relevant local regulations and brand guidelines. Team Enablement: Provide support, coaching, and guidance on social best practices to internal teams or market counterparts. Preferred Skills & Experience Proven track record in managing social media channels and digital campaigns across multiple markets. Strong creative sensibility and ability to craft compelling social narratives. Proficiency in social media management, scheduling, and analytics tools. Excellent communication and stakeholder management skills. Highly organised, detail-oriented, and capable of handling multiple priorities in a fast-paced environment. Deep understanding of platform trends and consumer behaviour across APAC. Collaborative mindset with the ability to work effectively with internal and external partners. #J-18808-Ljbffr

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