Manager, Social Media

2 days ago

Singapore STAR ALLIANCE (SG) PTE. LTD. Full time

Star Alliance Singapore is a subsidiary management organisation that coordinates Star Alliance activities and manages joint projects on behalf of the world’s largest airline alliance. The holding company is based in Frankfurt, Germany. Our primary customers are our numerous member airlines from around the globe, but we interact with consumers through a number of products and forums.

This is a position in the Alliance Development and Communications business unit, which is responsible for the ongoing liaison with Star Alliance member airlines as well as the integration process of new Star Alliance member airlines and connecting partners. The team is further responsible for communications and marketing, which includes the management of the international brand of Star Alliance.

**Job Summary**
- Develop and execute overall social media strategy, in line with wider Star Alliance business goals and broader marketing plans, as well as content strategies and tactics for all Star Alliance social media channels globally
- Manage and monitor third-party agencies to adhere to approved policies, such as usage and protection of brand and image
- Plan and execute paid social media campaigns
- Ensure accuracy and appropriacy of social media content suggested by third-party agencies
- Manage performance of KPIs for follower growth and engagement rates
- Lead channel community management and online reputation management
- Use appropriate tools to analyse the performance of Star Alliance social media platforms as well as competitive alliance communications, media, partnerships, and promotional activities
- Liaise and maintain relationships and communication with social media specialist counterparts at Star Alliance member airlines, including the organisation of regular meetings and leading relevant expert working groups
- Support and amplify Star Alliances’ member airlines social media messaging, and vice versa
- Collaborate with other business units, for strategy alignment and integrated marketing communications and with internal team, to ensure the implementation of an integrated marketing communications plan
- Assist with marketing, branding and communication efforts as required

**Your Profile**
- Marketing or communications graduate or a degree in a field of study closely aligned to this position
- A minimum of 3 years work experience in social media management and/or related experience in media agencies, and demonstrated social media expertise
- Excellent knowledge of social media tools and techniques, as well as design software such as Adobe creative suite
- Curious and persistent online researcher with stamina and an eye for detail
- Clear, concise, impactful communication skills, with a flair for creating writing, as well as practical copywriting and/or storytelling experience
- High level of intercultural awareness
- Relationship, business and visual intelligence, mental agility, analytical thinking
- Flexibility, adaptability initiative, teamwork and co-operation
- High level of proficiency in English is essential, as it is the sole language used for communication with Star Alliance Member Airlines and other external stakeholders

**We Offer**
- Full-time position based in our Singapore office Unlimited contract - starting date asap
- Competitive salary and variable compensation plan
- Comprehensive medical & dental benefits
- Flight benefits
- Great colleagues and a highly motivated team

- **salary expectation**
- **a letter of motivation, explaining your interest in this role.**:

- **your CV in English

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