Manager / Assistant Manager (Marketing and Outreach), SCALE (APB)

Manager / Assistant Manager (Marketing and Outreach), SCALE (APB)
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Manager / Assistant Manager (Marketing and Outreach), SCALE (APB)
role at
National University of Singapore
Manager / Assistant Manager (Marketing and Outreach), SCALE (APB)
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Join to apply for the
Manager / Assistant Manager (Marketing and Outreach), SCALE (APB)
role at
National University of Singapore
Job Description
The School of Continuing and Lifelong Education (SCALE) was established to drive the expansion of NUS' lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future
Job Description
Job Description
The School of Continuing and Lifelong Education (SCALE) was established to drive the expansion of NUS' lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future
Through SCALE, working adults (i.e. professionals, managers and executives) who aspire to stay relevant and ahead of competition, companies looking to up-skill/re-skill their workforce, and even youths exploring quality tertiary education options, have access to NUS' suite of innovative, world-class continuing and lifelong education offerings.
Drawing on unparalleled access to the multi-disciplinary expertise of 15 other NUS Faculties/Schools, SCALE offers youth, executive and professional development/education programmes, part-time and full-time degree programmes, as well as modular courses that may be taken singly or stacked towards certificates/diplomas/degrees that meet the lifelong learning needs of individuals. All programmes are designed and developed in consultation with the industry to ensure relevance and currency
About The Rol
We are looking for a suitably qualified candidate to join the Academic Programmes Business (APB) unit as
Manager / Assistant Manager — Marketing and Outreach .
Reporting to the Associate Director, APB, the Assistant Manager / Manager – Marketing and Outreach is expected to drive and support marketing and outreach campaigns and initiatives to promote NUS undergraduate (UG) and postgraduate (PG) programmes online, in Singapore as well as in overseas markets.
This role is offered on a three-year renewable contract basis in the first instance, with the prospect of a regular open employment contract thereafter subject to satisfactory job performance during the first three years.
Remuneration is based on a 12-month salary structure, with an annual variable bonus, which is subject to the incumbent's performance and the University/School's prevailing remuneration policies.
The incumbent will be emplaced at an appropriate appointment grade based on his/her individual merits
Key Duties And Responsibilities
Gather market intelligence and conduct research to gain an in-depth understanding of target markets and audiences
Plan, develop, execute and manage broad-based integrated marketing campaigns and initiatives, encompassing both traditional and digital marketing platforms
Develop and/or assess integrated marketing strategies, plans and calendars, ensuring that they are crafted to engage the right target audience and markets as well as aligned with the University's, School's and/or Unit's objectives
Plan and manage marketing budgets, monitoring expenditures and payments to vendors
Source, assess, procure and manage vendors to achieve objectives of paid marketing campaigns and initiatives
Oversee the execution of campaigns and initiatives (including but not limited to online, print and out-of-home (OOH) advertising, social media posts, electronic direct mailers (eDMs) and in-person and online information sessions and events)
Work with internal and external stakeholders to produce comprehensive and effectively customised marketing assets and collateral to support all related outreach activities
Work closely with APB Content Marketing team, NUS Office of University Communications and other stakeholders to act as a brand guardian in terms of the positioning, messaging, look and feel of digital/print marketing assets and collateral (e.g. advertisements, brochures, promotional videos, social media posts, etc.)
Monitor and evaluate success of campaigns and initiatives, preparing reports for senior management and internal stakeholders at regular intervals
Provide administrative and operational support for the APB unit, such as automation of marketing campaigns and process improvements
Requirements
Academic & Professional Qualifications
At least a good bachelor's degree in any discipline from a reputable university (business- or marketing communication-related degree preferred)
IT-savvy and proficient in MS Office applications; familiarity with customer relationship management (CRM) systems (e.g. Salesforce) and Adobe Creative Cloud advantageou
Experience & Attributes
At least three to five years of relevant work experience with good knowledge of strategic integrated marketing, preferably in the higher education sector
Highly motivated, disciplined and result-driven self-starter
Strong project management, administration and organisational skills
Highly numerate and meticulous, with strong analytical, critical thinking and problem-solving skills
Excellent interpersonal, communication (verbal & written) and presentation skills
Strong team player, able to work collaboratively with various stakeholders to achieve desired outcome
To expedite application processing, a copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal. Salary expectations, if quoted, should be on a 12-month guaranteed basis; do not include variable components like performance bonuses, incentives & allowances.
More Information
Location: Kent Ridge Campus
Organization: School of Continuing And Lifelong Education
Department : Academic Programmes Business
Employee Referral Eligible
Job requisition ID : 30025
Seniority level
Seniority level Not Applicable
Employment type
Employment type Full-time
Job function
Job function Administrative
Industries Higher Education, Education Administration Programs, and Strategic Management Services
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