Product marketing manager

3 weeks ago

Singapore BytePlus Pte Ltd Full time

Cap Cut Commerce Pro exclusive early bird invitation
About Byte Dance
Founded in 2012, Byte Dance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including Tik Tok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, Byte Dance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of Byte Dance's purpose. Our products are built to help imaginations thrive. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At Byte Dance, we create together and grow together.
About Byte Plus
Byte Plus is a business unit in Byte Dance and provides intelligent platform services powered by industry-leading research in emerging technologies. Our platform makes it radically safe and effortless for technology professionals to consume solutions like Byte Plus Recommendation, Byte Plus Effects and Byte Plus Data Intelligence to grow their businesses.
Key Requirements
We are looking for a Product Marketing Manager to lead our product marketing strategies. You’ll be responsible for shaping the way in which we promote and develop our products, helping us to strengthen our brand and enable sales. The role requires a strategic and quantitative thinker, able to process technological concepts and explain them in an approachable manner. You should be familiar with various product marketing techniques and able to collaborate with multiple internal stakeholders to help build the product narrative and convey the core value of our offerings.
Understand the ins and outs of each product/solution, market & client segmentation & needs/pain points, able to effectively develop product value proposition and messages to enterprise clients.
Experience in and knowledge of marketing, messaging and search engine optimization to ensure product campaign reaches the right audience.
Research and analytical capabilities across market, competitive and customer insights.
Concept and selling point extraction: in line with the product team, extract the selling point of the product, translate the product function into user value, and build up the persuasive narratives.
Material production: coordinate the production of product related materials used by customer-oriented team, including PPTs, videos, factsheets, etc.
Marketing coordination: Develop the go-to-market plan for product/feature launches through a series of channels including social media, PR, event marketing, to achieve branding awareness and increase sales performance.
Working with content and digital marketing team to create materials that enable sales and drive awareness and lead generation across the buyer's/customer's journey.
Evangelise our products and solutions both inside and outside the business.
Partner closely with cross-functional teams, including communications, brand marketing, social media, web development and product management to drive the execution of our product journey.
Qualifications
The right candidate will have relevant experience within the tech industry, particularly with relation to AI, Data, Cloud and Video solutions. To be successful in this role, you have:
7+ years of experience in product marketing within a tech and enterprise business.
Minimum 3 years of experience in leading technical marketing in a global software organization or related field.
Knowledge of Cloud, AI, Data or video space.
Quick learner with a solid product/tech background.
Strong agility to adapt to and be effective in new situations in a highly dynamic environment.
Creative, logical with a high level of content skills.
An excellent communicator who is comfortable working cross functions will be effective in a dynamic environment.
Byte Dance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Byte Dance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.#J-18808-Ljbffr

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