This is an IT support group | Marcom Executive

16 hours ago


Singapore This is an IT support group Full time

This person works closely with the sales and product marketing team and reports to the General Manager for Business & Marketing. He/she will be responsible for developing and implementing marketing strategies to promote our products/services to both businesses and consumers.
Responsibilities include but not limited to:
Campaign Planning and Execution
Plan and execute integrated marketing campaigns targeting both B2B and B2C audiences, including digital, social media, email, and traditional marketing channels.
Develop creative and compelling marketing content for both B2B and B2C audiences, including website content, blog posts, social media updates, and marketing collateral.
Achieve optimal storefront presence, conduct product training, and prepare for launches and other Acer events.
Execute marketing strategies to drive brand awareness, traffic and conversions to Acer e-store, social media, and e-commerce platform.
Analyse all digital campaigns key performance indexes to optimize investment.
Ensure consistent messaging and branding across all marketing channels and touchpoints.
Regional Marketing
Assist the manager in the planning and execution of regional marketing activities.
Act as the main liaison with the regional marketing agencies.
Budget Management
Manage marketing budgets for both B2B and B2C marketing activities, ensuring that resources are allocated effectively.
Responsible for claims submission and processes.
Relevant experience:
Minimum 3 years of experience.
Basic skills required:
Diploma or Degree in Marketing or Mass Communications.
Strong understanding of B2B and B2C marketing strategies, channels, and best practices.
Excellent communication and writing skills, creative and resourceful, proactive, and good time management.
Knowledge in Adobe Photoshop and Illustrator.
Fast learner with ability to handle all operational aspects independently.
Good project management.
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