Senior Executive, Marketing Communications

1 week ago

Singapore KEPPEL RETAIL & CONSUMER SOLUTIONS PTE. LTD. Full time

Plan and implement year-round promotions/campaigns to drive sales and awareness, including designing of mechanics, engagement with retailers for their buy-in and developing communications plan
Liaising and managing external vendors; contractors, event companies, social media agencies for the successful launch of all campaigns and projects
Collaborate with internal business intelligence team to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilizing our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing channels
Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital marketing team to encourage retailers and consumers to join our platform. This includes but is not limited to social media marketing, search engine optimization and conversion rate optimization to drive awareness and platform’s omni-channel performance
Conduct post-mortem reports to assess the effectiveness of the campaigns/promotions in terms of shoppers traffic and GTO performance
Drive marcom revenue by active marketing of atrium, advertising space and any other new revenue streams
Support in monitoring campaign budgeting and revenue drivers
Such other duties and responsibilities as may be reasonably requested by your immediate supervisor / the head of department from time to time
Job Requirements:
Good degree in Business, Statistics, Marketing or any relevant field
Minimum of 1 years of experience in retail or shopping mall
Possesses an entrepreneurial "can do" spirit and ability to perform under pressure in a dynamic and fast-paced corporate venture-build environment
Strong ownership of work and personal accountability, with an ability to work collaboratively with multiple internal and external stakeholders to ensure the success of our new concepts and platform
Strong problem-solving skills with a structured, organized, meticulous and a sense of urgency
Knowledge of e-commerce, social media, digital marketing will be good. Experience in digital marketing and m-commerce in F&B and/or Retail industry would be a plus
Excellent spoken and written English
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