Senior Executive, Marketing Communications

Senior Executive, Marketing Communications Job Description Our client is a leading provider of experience-based play facilities in Singapore who provides unique interactive play experiences to children. Due to expansion, they are looking for a Senior Executive, Marketing Communications to join their team. Key Responsibilities: Brand Identity & Management: Establish and uphold a robust and coherent brand presence across all platforms. Ensure compliance with brand standards in all marketing communications. Deploy tactics to elevate brand visibility and credibility. Public Relations (PR): Conceptualize and implement PR campaigns to bolster the company\'s public perception. Forge and nurture relationships with media outlets and key stakeholders. Compose press releases, articles, and other communication materials. Website Operations: Direct the design, functionality, and content of the company\'s website. Execute SEO strategies to enhance website performance. Collaborate with various teams to ensure website alignment with overarching marketing goals. Digital Marketing Initiatives: Devise and execute digital marketing campaigns to stimulate online engagement and lead generation. Evaluate digital marketing metrics to gauge campaign efficacy. Keep abreast of industry trends and introduce innovative digital marketing approaches. Social Media Management: Develop and execute social media strategies to amplify brand presence. Craft compelling content tailored for diverse social media platforms. Monitor social channels, address inquiries, and manage online reputation. Search Engine Optimization (SEO): Enhance website content for better search engine rankings. Conduct keyword research and implement on-page and off-page SEO techniques. Stay updated on SEO best practices and algorithmic shifts. Search Engine Marketing (SEM): Map out and execute paid advertising campaigns across search engine platforms. Analyze SEM performance metrics and refine strategies accordingly. Collaborate with external agencies for SEM optimization. Offline Marketing: Coordinate offline events and partnerships to augment brand exposure. Evaluate the effectiveness of offline marketing endeavors. Requirements: Bachelor\'s degree in Marketing, Communications, or a related field. More than 2 years of experience in marketing communications, with a focus on brand management, PR, digital marketing, and website management. Proven track record of successful marketing campaigns and initiatives. Strong analytical and strategic thinking abilities. Excellent written and verbal communication aptitude. Capability to lead and collaborate with cross-functional teams. Additional Information: Work in office near City Hall Interested candidates are invited to send in your Resume in MS Word Format* stating your past work experience, reasons for each leave, past and expected remuneration. We regret to inform that only shortlisted candidates will be notified. By submitting an application to us, you will be deemed to have agreed for us to collect, use, and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consented us to perform on your behalf. EA License Number: 19C9782EA Personnel Number: R (Ng Zhenyu)Required Skills Outlets Reputation Performance Metrics Tactics Brand Management Strategic Thinking Press Releases Resume Search Lead Generation Articles Partnerships Public Relations Metrics Optimization Campaigns Advertising Digital Marketing MS Word Social Media Materials Research Design Marketing Communication Management #J-18808-Ljbffr