
Senior Marketing Communications Executive
1 week ago
**Brief description of the Restaurant**
Food Inc is a Singapore-based award-winning hospitality group that owns and manages several F&B concepts. These brands include Two Michelin-starred Saint Pierre, Two Michelin-starred Shoukouwa as well as casual restaurants Kingdom of Belgians and SQUE Rotisserie & Alehouse. Our portfolio goes beyond operating our own restaurants. We conduct cooking camps for children, provide institutional & luxury event catering and offer end-to-end F&B consultancy.
**Job Descriptions**
Reporting to the Director of Marketing Communications, the incumbent will be part of a growing team responsible for developing, executing and evaluating the F&B group’s marketing and communications strategies and activities.
**Key Responsibilities**
- Plan and execute the overall marketing communications and public relations strategies and campaigns of the brands under the group portfolio
- Develop creative collaterals and social media content with in-house art director, supervise freelance photographers and liaise with external vendors to ensure production quality
- Manage guest feedback and complaints on forums like Google Reviews and TripAdvisor
- Review and update content of websites
- Manage requests and enquiries from operations teams
- Craft press releases, profiles, speeches, social media posts, blog/video content and other content pieces, ensuring key and strategic messages are communicated effectively to different target audiences
- Coordinate media tastings, press activities, and facilitate media enquiries and interview requests
- Strengthen relationships with local and regional media and KOLs, develop pitch angles and track press coverage
- Conduct market research and share best practices and trends
**Job Requirements**
- Minimum diploma or degree in PR, Marketing, Mass Communications, Journalism or equivalent professional certification
- Minimum 3 years working experience, with at least 2 years in a PR or integrated marketing agency for the senior marketing executive role. Those with more years of experience will be considered for assistant marketing communications manager role.
- Experience in F&B, consumer or lifestyle PR with proven campaign track record
- Established local media contacts and relationships with influencers/KOLs
- Experience in social media engagement and buying
- A good understanding of content marketing and SEO
- Strong written and communication skills
- Enjoys working in a team environment to build a positive work culture
- Adaptable, persuasive and takes ownership of own work
**Working hours**
- 5 days
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