Marketing (Content, Branding, Activation, Data, Production)

2 days ago

Singapore Best Perfume Store Full time

Marketing & Content Producer

Location: Singapore (with occasional travel across Southeast Asia)

Employment Type: Full-time, Remote or On-Site

About BestPerfume.Store

BestPerfume.Store is Singapore's #1 destination for luxury-grade, high-concentration perfumes at accessible prices. With physical retail stores, strong online presence, and expanding operations in Malaysia, Indonesia, and the Philippines, we're not just selling perfume—we're building a lifestyle brand for the modern high performer.

We're looking for a
Marketing & Content Producer
who can think strategically, execute creatively, and manage campaigns end-to-end. This role blends strategy, creativity, and hands-on execution across content, campaigns, and activations.

Key Responsibilities

  • Strategic Research & Campaign Planning
  • Research and gather insights using provided tools (Meta Library, Kalo, 1 of 10, Foreplay, etc.).
  • Strategize campaigns to effectively funnel targeted audiences with cultural sensitivity.
  • Plan and maintain the brand calendar, ensuring timely execution of campaigns, events, and promotions.
  • Content Creation & Production
  • Take charge of the full production process: scripting, filming, editing, directing, and producing content.
  • Create platform-native content optimized for TikTok, Instagram Reels, YouTube Shorts, and other channels.
  • Capture photography and videography assets, including products in relevant lifestyle and brand-related settings.
  • Test and refine content using hooks, effects, avatars, and data-driven experimentation.
  • Event & Brand Activation
  • Plan and execute brand activations, pop-ups, collaborations, and partnerships.
  • Manage logistics such as equipment use, talent sourcing, venue booking, and budget allocation.
  • Conduct fieldwork at brand stores and external locations for content shoots and collaborations.
  • Reporting & Optimization
  • Monitor performance and report on learnings, successes, and areas for improvement.
  • Consistently aim to achieve targeted ROAS through creative testing and campaign optimization.
  • Prepare for future scaling, including onboarding and training of new marketing staff.

What We're Looking For

  • Experience in content creation, digital marketing, or creative production (agency or in-house).
  • Proficiency in video editing, photography, and directing small-scale shoots.
  • Strong understanding of social media platforms and cultural nuances in Southeast Asia.
  • Data-driven mindset with the ability to adapt and optimize content quickly.
  • Organized, proactive, and comfortable managing multiple moving parts.

Why Join Us?

  • Be part of a fast-growing international brand with real retail presence and big ambitions.
  • Work with a creative, driven, and entrepreneurial team.
  • Opportunity to shape the marketing vision of a brand expanding across Southeast Asia.
  • Competitive salary with growth opportunities as the brand scales.
  • Near-unlimited cohesion and travel perks.
  • Fast rewarding progression (multiple promotions yearly on growth).

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