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Brand Activation Manager
2 weeks ago
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities:
- You will be the driving force behind reinforcing Razer as the world’s leading lifestyle brand to our key gamer segments through engaging content and experiences across all marketing touchpoints.
- Be the brand guardian, direct integrated brand activation and ensure compliance across all markets and customer touchpoints.
- Lead brand integration and activation for cross-category campaigns/tentpole seasonal campaigns
- Maximize brand impact in collaboration with the business units and the global marketing functions, integrating a seamless experience across our own, earned, and paid channels
- Work with the business unit teams to ensure competitive and differentiated Razer value proposition, to create communication frameworks that enrich and deepen Razer’s engagement with gamers
- Plan customer segment-based journeys and communication maps, and inform the creation of impactful content along with the business units, creative and other marketing teams
- Develop the asset conception plan for the business units and creative teams to develop the assets across all marketing channels
- Work with the social and esports teams to create assets that amplify our influencer partner stories to engage and win with gamer customers across the regions
- Develop the brand and activation playbook (including communication, copy, content pieces for social, digital and ecommerce, in-store activations, etc.) for cross-functional teams
- Co-ordinate with the various teams to continuously refine the experience journeys based on an always on experimentation framework
- Set KPI’s and goals to quantify success of the communication assets. Track and report the KPIs with the cross-functional teams
Pre-Requisites:
- Bachelor’s degree or equivalent experience
- Minimum 7 years of work experience in brand activation and sponsorships (corporate or agency role), with a focus on communication and content development
- Understanding and experience of the gaming segment is an advantage
- Excellent program management skills and the ability to operate in a matrixed, global, complex, and fast-paced environment
- Driven and committed team player who can work independently and proactively
- Interpersonal skills to collaborate with multiple stakeholders across several time-zones
- Time management skills to take on multiple tasks and meet deadlines
Are you game?
