Marketing Analyst, Paid Ads

1 week ago

Singapore EWP Full time


• Building and scaling Apple Search Ads campaigns for multiple mobile apps.


• Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.


• Designing and implementing a comprehensive testing strategy (keywords, ad groups,

localizations, bidding, automation).


• Collaborating closely with ASO, Product, and Creative teams to drive synergy between

organic and paid traffic.


• Continuously identifying growth opportunities - including experiments with Custom Product

Pages, new geos, funnel improvements, and advanced targeting.


• Monitoring trends, benchmark performance against competitors, and adjust strategy

accordingly


• Maintaining campaign hygiene: regular audits, budget pacing, creative refreshments.

What you'll need:


• Bachelor's degree or above in Marketing or related majors.


• 1+ years of related work experience performance marketing, ideally in mobile application or


• Preferred with hands-on experience in managing Apple Search Ads.


• Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools

(AppsFlyer, Adjust).


• Experience with automation tools (e.g., , SplitMetrics Acquire) or scripting


• Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT

bidding).

Seniority level

  • Seniority level

    Entry level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Advertising

  • Industries

    Technology, Information and Media

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