Marketing and communications executive
1 week ago
Marketing and Communications Executive (6-Months Contract)Reference:FEND03644
Job title:Marketing and Communications Executive (6-Months Contract)
To promote the FENDI brand awareness through the implementation of effective marketing and communications programs, specifically Events and Media, in Singapore, Malaysia, and supporting other SEA markets.
Together with the Assistant Marketing Manager, SEA strategizes the brand development and initiatives, aligning with merchandising and retail under global brand guidelines and parameters.
Job Responsibilities:Reporting to the Assistant Marketing Manager, this position supports the marketing functions of FENDI SEA.
Marketing:
Support for marketing and communications activities within SEA
Assist in preparation of proposals and budgeting for all events
Inter-department collaborations with merchandising team, retail teams and Omni-channel teams.
Keep abreast of competitor communications strategies and track their activities in the market.
PR:
Establish and strengthen partnerships and connection with SEA Key Press and stakeholders
Support in KOL communications strategy including celebrity and KOL management
Assist in planning of media partnerships to communicate brand stories and messages
Sample buy and inventory management
Regular weekly collaboration with APAC team on daily, weekly, monthly campaign reports
Event Management:
Plan & execute product launches, PR and in-store events in line with the brand guidelines and objectives
Media:
Assist in supporting the manager on planning and managing print and outdoor advertising
Explore new print and OOH opportunities
Support in Media budget management
Work closely with Merchandising & Visual Merchandising teams for new product launches.
Support Manager in handling all client queries and complaints in media.
Digital:
Support in managing LINE content calendar and monitoring campaign performance
Communicate media briefs and compile plans with digital agencies
Update brand assets on landlord’s digital touchpoints in a timely manner
Prepare regular and ad-hoc social media tracking reports
General Administration:
Filing of documents
Tracking reception of all magazines, samples, gifts, look books etc.
Verification of invoices for local and international courier services every month with supporting documentation to finance team
Assist in coordination of all event logistics and preparation
Assist with event management during event
Profile:Requirements:
Ideally, 2-3 years of marketing experience in the fashion retail industry
Good willingness to be hands-on
Additional Information:Fendi is an Italian luxury fashion house founded in Rome. Since 1925, the year in which it was founded, Fendi has linked its success, its image, its quality, and the glamour of its products to a delicate and precious equilibrium between tradition and modernity, the desire to preserve the values of the past and the courage to dare, innovate and astound.
Fendi provides equal employment opportunities and welcomes applications from all qualified candidates. We are committed to a culture of diversity and inclusion. Our objective is to attract and retain individuals with core business skills and encourage internal mobility to leverage skills most effectively, accelerate professional growth and promote inter-cultural exchange. Our successes – both past, present and those to come – are all down to our people. We look for creative, curious, passionate and open-minded people with a desire to embrace Fendi’s culture and values.#J-18808-Ljbffr
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