Senior marketing manager

3 weeks ago

Singapore Stryker Group Full time

What you will be doing:
Builds an understanding of the APAC commercial environment.In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets for Mako and Enabling Technologies.Creates/distributes scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact.Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value.Development of trust and strong relationships with APAC marketers, sales professionals, internal stakeholders, and key customers.In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon.In collaboration with upstream marketing, identification of key trends in the APAC MET market, providing input to upstream marketing teams for NPD projects.Partner with Division on the creation of Pre-commercialisation plans ensuring priority products for the APAC region are effectively included and planned for through NPD scope.Working with APAC markets leadership to forecast demand and develop relationships with supply chain partners.Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products.Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity.Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of Stryker’s APAC strategy and priority product launches.In partnership with Med Ed and Field enablement teams, identify internal training needs and create relevant content and training programs.Create and execute APAC, scalable customer engagement events such as symposia/events/congresses, hands-on opportunities, and medical education programs.Partner with APAC markets to drive consistent branding, messaging, positioning, and maximize pricing of assigned brands based on market, customer, and competitive insights.Identifying and developing KOLs across the region for Mako and Enabling Technologies for Joint Replacement.Support the Spine and T&E divisions in identifying and developing MET KOLs for the Spine and Upper Extremities franchises.Coordinate the HCP academy plans & execute in line with the power brand strategy.Act as Mentor and deliver training as necessary to other marketers within the APAC and in-market teams.Act as a role model for global organizational, social and moral values.Who are we looking for:
Bachelor’s degree required and MBA preferred.Qualifications in Digital Strategy or Innovation highly desirable.10+ years of work experience required.7+ years medical device or marketing/sales experience preferred.Fluent in English.Excellent communication skills with non-native English speakers.Excellent presentation and interpersonal communication skills.Strong influencing and leadership skills.Strong analytical and problem-solving skills.Must have experience in leading without authority to deliver commercial results.Ability to manage multiple projects while delivering on established timelines.Ability to be persuasive in the absence of organizational authority.Must be able to understand and work within complex interdivisional procedures and policies.Demonstrated proficiency in Microsoft Office (Outlook, Excel, Word & Power Point).#J-18808-Ljbffr

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