Assistant Manager, Content

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The School of Materials Science and Engineering (MSE) at Nanyang Technological University (NTU) has transformed into a global leader in Materials Engineering, offering cutting-edge education and world-class research. Recognised as a premier institution for research, MSE collaborates with top universities, multinational corporations, and R&D institutions worldwide. Since 1991, NTU MSE has led the way in advancing materials engineering, and today, it stands as one of the largest and most influential schools in the field. Our commitment to providing an integrated science-driven, and application-oriented education ensures that our students are equipped with the skills needed to excel in a rapidly evolving global industry.

Join a forward-thinking team as an Assistant Manager, Content , where your creativity and strategic thinking will shape how our school communicates with its audiences (in research fields, industry and public sector partners, professionals and prospective students). In this dynamic role, you’ll have the opportunity to create engaging, high-impact content across multiple channels, driving the school’s visibility. The ideal candidate possesses a growth mindset and will be skilled in creating eye-catching, informative content that encourages readership and engages academic audiences and broader, non-specialist readers, including younger, digitally native audiences. If you\'re passionate about storytelling and crafting content that resonates, this is your chance to make an impact.

Key Responsibilities

• Content Creation & Adaptation: Maintain content calendar ensuring a balance between educational content and engaging, trend-driven posts.
• Content Development for Gen Z: Create attention-grabbing and engaging content, such as infographics, videos, posts, brochures, presentations, and various long and short-form content to encourage enrolment. Transform formal research findings into engaging, social media-friendly content that resonates with Gen Z’s interests, tone, and style.
• Content Adaptation for Research Community, Industrial and Public Sector Partners: Adapt formal research papers, case studies, and whitepapers into dynamic, engaging content pieces such as blogs, articles, social media posts, emails and short-form videos. Use data-driven insights to design content formats that attract attention while ensuring alignment with the academic rigor of the original research. Create captivating titles, summaries, and abstracts that entice readers to explore the full publications while maintaining the essence of the research. Translate academic jargon and complex data into clear, concise language suitable for a broad audience. Stay up-to-date with the latest social media trends, memes, and formats to increase reach and impact. Manage multiple platforms and create tailored content for each, ensuring messaging aligns with both formal research and audience preferences.

• Social Community Management & Engagement: Manage and engage with our social media community on a daily basis, responding to comments and questions related to our research content. Use the appropriate tone and style for each platform, build a community around the research topics, and encourage discussions and follow-up interactions through organic posts and targeted campaigns.

• SEO & Readability Optimisation: Optimise all content for search engines to increase visibility and drive organic traffic to research publications and academic content. Ensure digital content is SEO-friendly to attract relevant audience traffic and increase click-through rates.

• Performance Analysis & Optimisation: Monitor and analyse content performance across social media platforms, using insights to refine content strategies and improve engagement. Provide regular reports highlighting what’s working and areas for improvement.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 5+ years of experience in content creation.
• Proficiency in English with strong copy vetting, writing, editing, and communication skills to present complex data or findings in a balanced, accurate manner.
• Experience developing social-first formats for platforms such as Instagram and LinkedIn.
• Experience responding to comments, engaging followers, and fostering positive online interactions.
• Knowledge of Gen Z’s social media behaviour, trends, and preferences with the ability to craft resonant content.
• Experience with SEO, content optimisation, and analytics tools (e.g., Google Analytics, SEMrush, or social media insights).
• Familiarity with content management systems (CMS) and content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro).
• Candidates with the tenacity to grow into the role are welcome to apply.

We regret that only shortlisted candidates will be notified.

Hiring Institution: NTU

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing; Industries: Higher Education

We are not including any other unrelated job listings in this description.

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