Leads Generation Specialist

5 hours ago

Singapore Economic Development Board Full time

What the role is
We are seeking qualified candidates to support the leads generation marketing team. The candidate will be responsible to undertake marketing and operational responsibilities to acquire registrations for Career Guidance & Job Search advisory programmes and services, to support WSG’s vision of every individual, a fulfilling career.
What you will be working on
Create compelling content (artwork & copywriting) for various marketing channels, including social media, telegram, email, and digital ads
Develop and execute marketing plans for owned channels to promote our products and services
Organise and maintain artwork and profile story database
Analyse data and reports for lead generation campaigns, interpret the findings, and propose new ideas or innovation to enhance lead generation
Proactively contact and engage the public on programmes and services including new initiatives such as Polaris, volunteer Career Advisor Initiative and the SkillsFuture Jobseeker Support scheme, to convert prospects into leads and eventually customers
Provide quality customer service and prompt follow-ups to the public over the phone and/or email/ and/ or face-to-face
Gather jobseekers’ employment-related information and accurately input it into WSG’s systems
Oversee and ensure call centre vendors meet and achieve the organisation’s key performance indicators
Submit regular reports to Team Lead and propose new ideas and strategies to improve work performance
Create and maintain data hygiene, excel dashboards and SOPs
Other duties as assigned by Team Lead
What we are looking for
Willing and able to commit for the full duration of the contract (1-year temporary)
Candidate with prior experience in outbound call preferred
Have a pleasant disposition with a positive attitude
Demonstrate a sense of urgency and work well under pressure as an individual and in a team
Proficient with Excel, especially handling tasks such as filtering, sorting, pivoting, and vlookup
Basic content creation skills, preferably Canva
Eye for details and a creative flair
Organised, self-motivated and result-oriented
Good verbal & written communication and interpersonal skills
All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.
About Workforce Singapore
Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges. WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core. While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs
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