Japan Marketing Lead

3 days ago

Singapore Zuler Technology Pte. Ltd. Full time

Roles & Responsibilities Company Description Zuler is a global leader in remote desktop and cloud computing technologies, specializing in ultra-low latency, high-resolution solutions with their proprietary ZeroSync Engine. With millions of users and enterprise subscribers worldwide, Zuler is revolutionizing connectivity and accessibility to high-performance computing. The company is backed by significant investments, patents, and a diverse team of industry experts. Our proprietary product, DeskIn, is a fast-growing remote desktop platform used by creators, gamers, and professionals worldwide. As we expand into Japan, we're hiring a marketing leader to build our Japan business from zero to one — driving awareness, organic growth, and user acquisition across digital and influencer channels. What You'll Do Lead DeskIn's Japan marketing strategy , from planning to execution. Localize brand positioning, messaging, and creative to fit Japanese audiences. Drive new user acquisition and ROI-positive growth via Google Ads, Yahoo JAPAN Ads, LINE, SmartNews, and social media. Build and scale influencer/KOL marketing , managing creators on YouTube, TikTok, Instagram, and X. Grow organic traffic and brand presence through SEO, AEO, GEO, content, and community initiatives. Develop strategic partnerships with creators, tech communities, and local brands. Use analytics tools (GA4, GTM, Looker) to optimize performance and report clear business impact. Manage Japan-based freelancers and agencies for design, media, and Public Relations support. What We're Looking For 4+ years in consumer or tech marketing; 2–4+ years leading growth in Japan. Proven success in building B2C brands from scratch in Japan. Deep knowledge of Japan-specific marketing channels (Google Ads, Yahoo JAPAN Ads, LINE, SmartNews). Hands-on experience with influencer marketing , organic social growth , and SEO/AEO/GEO . AI-savvy and data-driven , comfortable using AI tools for content, targeting, and analysis. Excellent analytical and communication skills. Native-level Japanese and business-level English/Chinese proficiency to communicate with Japanese end-users and Mandarin-speaking stakeholders. What Success Looks Like Strong new user and paid conversion growth Positive ROI and efficient CPA Expanding organic traffic and keyword share High-performing creator and partner ecosystem Growing DeskIn brand visibility in Japan Why Join DeskIn Build Japan from the ground up with creative freedom and ownership Work directly with a global HQ team in Singapore Be part of one of Asia's fastest-growing remote-tech innovators Shape global best practices in AI-driven, performance-first marketing #J-18808-Ljbffr

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