Digital Marketing Manager

An exciting career opportunity awaits YOU to join our dynamic organisationnovita is seeking a passionate, highly creative, strategic and results-driven Digital Marketing Manager to lead novita's digital strategy and performance initiatives. You will be responsible for shaping and executing of Marketing & Branding campaigns that drive brand growth and strengthen novita's online presence and amplify engagement with our target audiences. Attractive remuneration package: Basic Salary + OthersA Culture of Progress & Achievement — We foster growth, celebrate milestones, and empower every team member to reach their full potential. An Exploratory Spirit — We challenge conventional marketing, creativity and media, encouraging bold ideas and fresh perspectives. Shared Adventures — From company retreats to team travel trips, we believe in bonding beyond the office. Performance Rewards — Your contributions are recognized with cash incentives and encouragement programs that celebrate success. Comprehensive Care — We provide employee welfare and benefits designed to support your well‐being inside and outside of work. Job Description Develop, execute, and optimize digital marketing strategies across Company's website, social media platforms (Instagram, Facebook, WhatsApp), Google Ads, email, and other relevant channels. Plan and implement integrated marketing campaigns, leveraging both offline and digital channels, to drive brand growth and customer acquisition. Develop and maintain a marketing calendar, coordinating campaign launches and marketing activities to ensure timely execution and brand consistency across all platforms. Managing of social media accounts including content creation, scheduling, posting, community engagement, and performance tracking. Develop marketing collaterals, including copyright, design and layout ensuring high quality and brand consistency. Collaborate with internal teams, external vendors and media partners to create and deliver engaging, high-quality, on‐brand marketing campaigns and collaterals. Manage & optimize Company websites to improve user experience, traffic and conversion rates. Develop and implement SEO and SEM strategies to improve rankings and campaign performance. Plan and manage the marketing budget efficiently, ensuring cost‐effective allocation across campaigns and initiatives. Ability to track and analyse campaign performance using analytic tools across all platforms, providing timely reports, insights and recommendation for improvement. Analyse market trends and audience insights, identifying opportunities for campaigns and collaborations that enhance brand visibility and drive to customer engagement. Requirement Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum 3-5 years of experience in digital marketing and content creation, preferably in retail, home appliances, consumer electronics. Strong understanding of digital marketing concepts, strategies, best practices, and evolving online landscapes. Proficient in Meta Ads, Google Ads, SEO/SEM, e-commerce marketing, and digital campaigns on platforms such as Instagram, Facebook, Lazada, Shopee. Experience with managing campaigns, email marketing, analytics tools (e.g., Google Analytics), and performance tracking and reporting. Strong creative and copywriting abilities, with the capability to develop compelling content for various target audiences. Excellent communication, presentation, and leadership skills. Strong organizational and project management skills, able to handle multiple campaigns and deadlines effectively. Independent, Proactive and Self‐driven, with a strong sense of initiative and a passion for producing impactful and high‐quality work. Able to thrive in a fast‐paced environment. Basic knowledge of SharePoint, JavaScript, HTML, and CMS platforms is a plus. Proficiency in graphic design, video editing and design tools, including Canva, Photoshop, InDesign and Illustrator, for content creation and simple artwork or video, is highly advantageous. Interested candidates, please send in your resume, cover letter, and portfolio via Apply buttonWe apologise that only shortlisted candidates will be notified. #J-18808-Ljbffr