Digital Marketing Specialist
1 week ago
Join to apply for the Digital Marketing Specialist role at Twine . This role focuses on driving qualified leads for a premium online Computer Science tutoring service targeting students in the UAE and UK. The specialist will leverage digital marketing strategies to reach affluent parents, utilizing platforms such as Facebook, Instagram, LinkedIn, Google Ads, and TikTok. The position requires the creation of persuasive ad copy, engaging landing pages, and effective lead magnets, all tailored to the education sector. The successful candidate will implement lead nurturing sequences, optimize conversion funnels for high‐ticket educational offerings, and collaborate with the teaching team to develop authentic marketing content. A strong analytical approach is essential for monitoring campaign performance and making data‐driven optimisations. The initial engagement is for 1‐3 months, with the possibility of extension based on results. Deliverables Develop and execute targeted digital marketing campaigns across multiple social media and advertising platforms. Create compelling ad copy, landing pages, and lead magnets designed for affluent parents in the UAE and UK. Implement and manage lead‐nurturing sequences to maximise conversion rates. Analyse and report on campaign performance, providing actionable insights for continuous improvement. Collaborate with the teaching team to produce authentic, relevant marketing content. Optimise conversion funnels for high‐ticket educational services. Requirements Proven experience in B2C lead generation within the education sector, preferably for premium or high‐ticket services. Expertise in social‐media advertising and digital marketing tools, including Facebook Ads, Instagram, LinkedIn, Google Ads, and TikTok. Strong copy‐writing and content‐creation skills tailored to the education market. Familiarity with lead‐nurturing strategies and conversion‐funnel optimisation. Excellent analytical skills with the ability to interpret campaign data and adjust strategies accordingly. Effective communication skills and cultural awareness for both UAE and UK markets. Creative, data‐driven mindset with a focus on achieving measurable results. Availability for an initial 1‐3 month engagement, with potential for ongoing collaboration. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI‐driven, freelance‐first world. Seniority level Mid-Senior level Employment type Contract Job function Marketing Industries: Online Audio and Video Media #J-18808-Ljbffr
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