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Performance Marketing Data Analyst

1 week ago

Singapore This is an IT support group Full time

Summary
This is an individual contributor role responsible for the end-to-end delivery of analytics projects, which demands the ability to perform analysis directly for the client.
The successful candidate will have extensive knowledge in the digital and database marketing operations of large brands, particularly in the use of data and analytics contributing to day-to-day operations.
Responsibilities
Understand the business model on why things are the way they are, ask relevant questions and get them clarified.
Coordinate with business stakeholders to understand the campaign objective by participating in regular sync up calls.
Understand and follow the campaign roadmap, plan data availability and coordinate with the campaign execution team to ensure a successful campaign launch.
Enhance/optimize existing SQL queries which have been created for data optimization.
Setup data pipelines for migrating the data from one platform to another.
Set up Power BI dashboards based on the requirements and priorities provided by business stakeholders.
Prescribe suitable solutions with an understanding of limitations of toolsets and available data.
Manage procurement of data from various sources and perform data audits.
Fetch and analyze campaign data from disparate sources and drive meaningful insights on customer behavior supported by appropriate statistical summaries.
Visualize campaign performance and provide recommendations on the business rules for effective campaign targeting.
Interpret analytical results and provide insights; present key findings and recommended next steps to clients.
Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models.
Audit deliverables ensuring accuracy by critically examining the data and reports against requirements.
Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices.
Actively work on audience targeting insights, optimize campaigns and improve campaign governance.
Eligibility Requirements
Must Have
Very strong advanced SQL skills for analyzing and optimizing queries.
Minimum 3-4 years of relevant experience.
Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level.
Knowledge in database marketing and CRM.
Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data.
Comfortable working autonomously with broad guidelines.
Passion for data and analytics for marketing and eagerness to learn.
Excellent communication skills, both written and spoken; ability to explain complex technical concepts in plain English.
Working knowledge in data visualization tools (Power BI).
Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables.
Strong numerical and analytical skills.
Participate in initiatives including campaign tracking, test-and-learn recommendations to improve performance of solutions delivered to the business.
Manage regular reporting and ad-hoc data extracts from other departments.
Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing.
Experience with Google Sheets/Excel.
Education: BS/BA degree or equivalent professional experience required.
Good To Have
Working knowledge of analytical/statistical techniques.
Experience in Hadoop environment – Hive, Presto is a plus.
Experience in Python / Airflow.
Previous consulting experience is a definite plus.
About eClerx
eClerx provides business process management, analytics, and automation services to a number of Fortune 2000 enterprises, including some of the world's leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software and high-tech. Incorporated in 2000, eClerx is one of India's leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 17,000+ people across its global sites in the US, Canada, UK, Australia, Italy, Germany, Switzerland, Dubai and Singapore, along with its delivery centers in India and Thailand.
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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