Client Engagement Strategist

2 weeks ago

Singapore beBeeCampaign Full time

Role Description

  • As a CRM Campaign Junior Specialist, you will be responsible for supporting the execution and optimisation of client communications across our marketing automation platforms. This includes building and deploying campaigns across email, push, and in-app channels using Salesforce Marketing Cloud (SFMC) and/or Braze.

  • Manage data extensions, imports, and automations in SFMC; audiences and segments in Braze. Monitor campaign performance, bounce rates, and troubleshoot technical issues.

  • Validate targeting rules, opt-outs, and conduct cross-device and client testing. Flag deliverability or performance issues for resolution.

  • Partner with the Senior CRM Manager to deliver lifecycle journeys and new product rollouts. Provide ad-hoc support for marketing campaigns when needed.

  • Extract and prepare weekly campaign performance reports for stakeholders. Provide insights and recommendations to improve engagement and optimise CRM journeys.

Required Skills and Qualifications

  • 2-3 years of hands-on experience with CRM or marketing automation platforms (Salesforce Marketing Cloud and/or Braze).

  • Strong understanding of segmentation, personalisation, and deliverability best practices.

  • High attention to detail and problem-solving mindset.

  • Ability to manage multiple campaigns in a fast-paced environment.

  • Proactive and able to work independently, while collaborating effectively with cross-market teams.

Benefits

  • Flexible working hours and work-from-home opportunities.

  • 20 days of Annual Leave per financial year, additional one day for every year of completed service, capped at 23 days.

  • Medical plans including dental cover.

  • Two volunteering days per year.

  • One day of birthday leave per year.

  • Gym/Fitness reimbursement, a contribution is made by the company towards fitness or gym membership costs.

  • A global Share Purchase Plan allows you to invest into a share plan and receive a matching share for every two shares you purchase.

About Us

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.

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