Product Marketing Manager

Manager, Product Marketing (PCD) page is loaded
Manager, Product Marketing (PCD) Apply locations Singapore time type Full time posted on Posted Today job requisition id JR Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work,
providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Own the full product marketing strategy and performance for Razer's keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
Lead the growth and continuous innovation of Razer's keyboard portfolio
Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences
Pre-Requisites :
5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
Proven track record of driving successful GTM strategies and managing global product launches end-to-end
Strong understanding of product positioning, pricing strategy, and market dynamics
Excellent leadership, communication, and stakeholder management skills across regional and functional teams
Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued
Are you game?
About Us
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That's where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.
Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.
The journey towards phenomenal-ness won't come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one
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