Integrated Advertising And SEO Specialist
4 days ago
Job brief
We are a fast-growing consultancy start-up with a dynamic creative consultancy division. Our mission is to empower businesses to achieve sustainable growth through innovative strategies, data-driven insights, and cutting-edge marketing solutions. We value creativity, collaboration, and a result-oriented approach to problem-solving.
As the Integrated Advertising and SEO Specialist, you will play a key role in developing, implementing, and optimizing holistic digital marketing strategies. This role requires a balance of creativity, technical expertise, and analytical thinking to drive results across paid advertising campaigns and organic search channels. You will collaborate with cross-functional teams to craft cohesive marketing initiatives that align with our clients' business goals.
Responsibilities
Integrated Advertising Campaigns: Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/ Instagram), LinkedIn, Tiktok, XiaoHongShu, WeChat, etc. Optimize ad performance through A/B testing, audience segmentation, and bid adjustments.
Email Marketing Campaigns: Plan, execute, and manage email marketing campaigns, including promotional emails, newsletters, etc.
Traditional Ads Campaigns: Plan, execute, and manage Out of Home (OOH) campaigns (e.g. billboards, transit ads, digital OOH), Print Media (e.g. Newspaper, and magazines), Radio & TV Ads.
SEO Strategy and Execution: Conduct comprehensive SEO audits, keyword research, and competitor analysis. Develop and implement on-page and off-page SEO strategies to improve organic visibility and rankings. Optimize copy and create SEO content such as articles.
Cross-Channel Integration: Develop strategies that seamlessly integrate SEO and advertising efforts for maximum impact.
Client Collaboration and Communication: Serve as the primary point of contact for clients, providing updates, insights, and recommendations. Prepare detailed performance reports and deliver actionable insights to drive client success.
Requirements
Proven experience in managing successful paid advertising and SEO campaigns, preferably in an agency environment.
Expertise in Advertising platforms (e.g. Google Ads, Meta Ads Manager, TikTok Ads Manager) and SEO tools (e.g. SEMrush, Ahrefs, Moz).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication and presentation skills for client-facing interactions.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Experience in local SEO and geo-targeted ad strategies.
Knowledge of emerging technologies, AI tools, and programmatic advertising.
Benefits & Perks
Competitive salary package.
Flexible work arrangements.
Career growth opportunities in a dynamic industry.
Collaborative work environment with a talented team.
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