Paid Advertising Specialist

3 days ago


Singapore LEGO Full time
Job Description
The Paid Search Specialist will be responsible for uncovering optimization opportunities at every stage of the search marketing funnel and ensuring an integrated view of SEM with organic search input from our SEO leads. This role requires a good level of hands-on paid search marketing experience in bid management platforms and knowledge of account and keyword strategies, remarketing, and targets.

Responsibilities
Work with the channel lead to identify and develop new performance-driving opportunities for search across global markets. Collaborate closely with external media partners to ensure campaigns meet industry standards. Manage day-to-day running of PPC campaigns in Google & Bing using Bid Management tools. Develop and implement YouTube practice within Google Ads across the marketing funnel.

Requirements
Able to work collaboratively with junior and senior members of the team. Strong presentation skills and confident communicator. Experience working agency-side or with a brand on search marketing, focusing on important metrics including on-site engagement.

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