Digital Marketing Specialist
1 week ago
Hiring: Digital Marketing Specialist (SEO, SEM & SMA) – Indigo Education Group
Are you a highly experienced SEO & SEM expert looking to make a real impact in the education industry? Join Indigo Education Group, Singapore’s leading tuition centre for Secondary IP, Express, and JC students. We’re looking for a results-driven digital marketer to take our SEO, SEM, and social media advertising (SMA) strategies to the next level.
What You’ll Do:
✅ SEO Strategy & Execution – Drive organic growth through on-page/off-page SEO, technical SEO, and keyword research tailored for the education sector.
✅ Google Ads & SEM Campaigns – Run high-converting PPC campaigns, optimizing for CPL and ROAS while ensuring strong search visibility.
✅ Paid Social (SMA) – Plan and execute targeted Facebook, Instagram, and YouTube ad campaigns to generate high-quality leads.
✅ Performance Tracking & CRO – Monitor key metrics, analyze traffic and conversion data, and continuously refine strategies for maximum ROI.
✅ Content & Landing Page Optimization – Work with the content team to create SEO-optimized pages that rank and convert.
Who We’re Looking For:
✔️ 5+ years of hands-on experience in SEO, SEM & paid social campaigns, ideally in an educational or lead-gen-focused company.
✔️ Proven track record of driving organic and paid traffic growth with measurable lead conversions.
✔️ Deep expertise in Google Ads, Meta Ads, Google Analytics (GA4), and SEO tools like Ahrefs, SEMrush, or Screaming Frog.
✔️ Strong analytical skills, with a data-driven mindset to optimize performance.
✔️ Passion for education and a deep understanding of the Singapore tuition landscape is a huge plus
Why Join Indigo?
Be part of a market-leading education brand that serves top-performing students.
Work in a collaborative, high-impact role where your strategies drive real business growth.
Competitive salary, professional development, and a dynamic team culture.
Tell employers what skills you have
SEM
Advertising
Analytical Skills
CRO
Social Media
CPL
Landing Page Optimization
Tuition
Strategy
Digital Marketing
IP
Keyword Research
Google Analytics
SEO
PPC
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