Senior Analyst, Marketing Strategy

2 weeks ago


Singapore This is an IT support group Full time

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE Be part of our diverse and inclusive team.
Job Responsibilities
Marketing Strategy
Assist with the development and dissemination of analysis and business reviews which deliver insights to our casino sales efforts.
Track sales team key performance indicators, monitor customer reinvestment strategies to optimize segment profitability, and assess the effectiveness of sales strategies.
Execute special projects and deep-dives into the business to identify business trends and unique insights into patron behaviour which can further enhance the understanding of the business.
Cross-functional strategic planning, which may include involvement in budgeting/forecasting, review of marketing programs, and the creation of sales incentive plans.
Strategic Planning
Work with stakeholders across the property to identify strategic priorities, develop initiatives, and build long-term strategic plans to drive growth.
Conduct competitive market research, including analyzing the industry and competitive landscapes, compiling regional business intelligence, and utilizing market data to identify and communicate actionable opportunities and trends.
Prepare and present strategic planning materials for management briefings in a clear and concise manner.
Execute special projects as assigned by senior management.
Job Requirements
Education & Certification
Bachelor's degree from an accredited four-year institution majoring in business, finance, accounting, marketing, economics or a related field is preferred.
Experience
Basic understanding of accounting and financial modeling techniques is preferred.
Other Prerequisites
Must have strong PC skills, including advanced knowledge of MS Excel/MS PowerPoint/MS Word and intermediate level database skills. Understanding of SAS, VBA, Tableau (or similar) desirable.
Must have strong interpersonal, communication and PowerPoint presentation skills; the ability to create clear and concise presentations for Executive Management is critical.
Must be comfortable working in a fast-paced, busy, and somewhat stressful environment while working under pressure and meeting deadlines.
Must maintain a positive attitude toward work and interface with team members in a professional, respectful manner.
Periodic travel may be required.
Must be self-motivated and resourceful; able to multi-task and focus on delivering results.
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
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