Global Product Marketing Manager, Messaging Ads

Overview
Global Lead Ads PMM team: TikTok's Product Solutions & Operations (PSO) organization. PSO drives ad product growth through local product strategy, go-to-market plans, and by providing market insights and product feedback to global teams. We collaborate with Product, Sales, Data Science, Business Marketing, and other teams. We are an agile and curious team, welcoming problem-solvers and strategic thinkers. This role is a full-time position based in Singapore.
The vision of TikTok's Global Lead Ads (Messaging Ads) team is to create innovative ways for businesses to connect with customers, leveraging TikTok’s unique power and community.
We are seeking a talented Global Product Marketing Manager to bring this vision to life. The candidate should have a deep understanding of market trends, the competitive landscape, and the ability to influence product development and cross-functional collaboration. The role requires thriving in ambiguity, strong product acumen, and experience in multicultural, dynamic environments.
Responsibilities
Develop the go-to-market strategy (0-1) for TikTok Lead Ads solutions and ensure flawless operational execution.
Collaborate with cross-functional teams for the successful delivery of strategic business/product initiatives, particularly with our Product and Partnerships teams.
Partner with downstream teams to understand user pain points, form business requirements, and prioritize solutions.
Act as a product advocate to align adjacent product teams with shared goals.
Formulate and execute product tests with clear methodologies and exit goals.
Effectively communicate the value proposition of new products to stakeholders and manage cross-functional work streams.
Craft and deliver effective collateral and packages to the market.
Qualifications
Minimum Qualifications
- BA/BS degree or above

• 3+ years of product marketing or product management experience with digital ad products, or 5+ years in digital advertising or business messaging
• Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
• Ability to build compelling narratives and simplify marketing messaging for different audiences.
• Fast learner with a good sense of judgment and original thinking
• Commercial mindset with experience building business cases from market research and analysis
• Excellent communication, organizational, and analytical skills. Ability to motivate teams and drive outcomes, unblocking issues where needed.

Preferred Qualifications
- Strong knowledge of APAC and LATAM market nuances and advertising trends is a plus
- Experience with business messaging, signals or APIs is a plus
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. We aim to help people authentically express themselves, discover and connect, with diverse, global teams enabling this. We strive to do great things with great people, foster curiosity and humility, and maintain an "Always Day 1" mindset to achieve meaningful breakthroughs for our users, our company, and ourselves. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people globally and so does our workplace. We celebrate diverse voices and strive to reflect the communities we reach.
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