Global Lead Ads Marketing Specialist

2 weeks ago

Singapore beBeeAdSpecialist Full time $100,000 - $140,000

Job Title:

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Global Lead Ads Marketing Specialist

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This role focuses on driving ad product growth through local product strategy, go-to-market plans, and market insights to global teams.

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The team collaborates with Product, Sales, Data Science, Business Marketing, and other teams in an agile and curious environment, welcoming problem-solvers and strategic thinkers. This role requires a full-time commitment based in Singapore.

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Key Responsibilities:

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  • Develop the go-to-market strategy for TikTok Lead Ads solutions, ensuring flawless operational execution.">
  • Collaborate with cross-functional teams for successful delivery of business/product initiatives, particularly with Product and Partnerships teams.">
  • Partner with downstream teams to understand user pain points, form business requirements, and prioritize solutions.">
  • Act as a product advocate, aligning adjacent product teams with shared goals.">
  • Formulate and execute product tests with clear methodologies and exit goals.">
  • Effectively communicate new products' value proposition to stakeholders and manage cross-functional work streams.">
  • Craft and deliver effective collateral and packages to the market.">
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Requirements:

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  • Bachelor's degree or above.">
  • 3+ years of product marketing or product management experience with digital ad products or 5+ years in digital advertising/business messaging.">
  • Comfortable with quantitative & qualitative research and A/B testing.">
  • Ability to build compelling narratives and simplify marketing messaging.">
  • Fast learner with original thinking and good judgment.">
  • Commercial mindset with experience building business cases from market research.">
  • Excellent communication, organizational, and analytical skills.">
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About This Role:

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TikTok is a leading destination for short-form mobile video, aiming to inspire creativity and bring joy.

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We are a global company with headquarters in Los Angeles and Singapore, with offices worldwide.

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