Digital Analytics Expert
1 day ago
Estimated Salary: $120,000 - $180,000 per annum
About the Role:We are seeking a highly skilled Digital Analytics Expert to join our team at Blue Ocean Systems Infotech PTE. LTD. The successful candidate will be responsible for implementing and configuring Adobe Analytics to meet business requirements and objectives.
Key Responsibilities:- Implement and configure Adobe Analytics to meet business requirements and objectives.
- Collaborate with development and marketing teams to define key metrics, goals, and tracking requirements.
- Design and develop custom tracking solutions using JavaScript, Adobe Launch, and other relevant technologies.
- Create and maintain detailed documentation for analytics implementation and tracking.
- Ensure data accuracy and consistency across all digital properties.
- Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and other metrics.
- Conduct regular audits and troubleshooting of analytics implementations to ensure data integrity.
- Provide training and support to internal teams on the use of Adobe Analytics tools and best practices.
- Analyze and interpret data to generate insights and recommendations for improving digital performance and user experience.
- Stay current with the latest trends and advancements in web analytics and digital marketing technologies.
- Bachelor's degree in Computer Science, Marketing, Business, or a related field.
- At least 3 years of experience working with Adobe Analytics and Adobe Launch.
- Proficiency in JavaScript, HTML, and CSS for implementing and customizing analytics solutions.
- Strong understanding of web analytics concepts and best practices.
- Experience with data layer implementation and tag management systems.
- Ability to create and interpret complex data reports and dashboards.
- Excellent problem-solving skills and attention to detail.
- Strong verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Certification in Adobe Analytics or Adobe Launch.
- Experience with Adobe Experience Manager (AEM) integration.
- Familiarity with SQL and database management.
- Understanding of SEO and digital marketing principles.
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