Strategic Marketing Leader

1 week ago


Singapore ADVANCED FLAVORS & FRAGRANCES PTE. LTD. Full time
Marketing Manager

About Us: ADVANCED FLAVORS & FRAGRANCES PTE. LTD.

We are a pioneering and innovative flavour house in Singapore where your strategic marketing leadership will create immediate impact. As an independent and experienced Marketing Manager, you will spearhead impactful initiatives, elevate brand visibility, and drive customer engagement to new heights.

This role involves:
  1. Developing marketing strategies aligned with company goals to secure market leadership and consistent growth.
  2. Leading exhibitions, trade shows, and industry events, enhancing our market presence and industry reputation.
  3. Overseeing the creation and distribution of impactful brochures, catalogues, and promotional materials.
  4. Directing the design and execution of professional product showcases to highlight flavor innovations.
  5. Guiding market research initiatives to capture consumer insights, identify trends, and analyse competitors.
  6. Managing comprehensive digital marketing activities across social media, email, and digital platforms.
  7. Coordinating effective marketing campaigns to successfully launch new products.
  8. Collaborating closely with sales and commercial teams to equip them with strategic tools, presentations, and insights.
  9. Ensuring consistent, engaging brand communication across all marketing channels.
  10. Developing customer retention strategies, including personalized marketing initiatives and loyalty programs.
  11. Regularly assessing and refining marketing performance through insightful analytics.
We are looking for a visionary leader and creative strategist skilled in managing diverse marketing functions independently. Your proven track record in driving impactful marketing initiatives will propel our brand forward. Ideally, you should have qualifications or exceptional experience in Marketing, Business, or a related discipline, at least 10 years of marketing experience preferably within FMCG or food and beverage sectors, be highly proficient in digital marketing platforms, analytics, and creative design processes, demonstrate exceptional strategic planning abilities, attention to detail, and a results-driven mindset, excel in leadership, strategic communication, and cross-functional collaboration.

We offer competitive remuneration and comprehensive benefits, significant opportunities for professional advancement within an innovative environment, and a diverse, inclusive culture that celebrates creativity, independence, and leadership.

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