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Digital Marketing Strategist

2 weeks ago

Singapore LE FONG BUILDING SERVICES PTE. LTD. Full time

We are seeking a skilled and experienced Google Ads Specialist to oversee our digital marketing strategy, focusing on maximizing return on investment (ROI) and driving conversions.

The ideal candidate will have a proven track record of managing effective Google Ads campaigns, with a solid understanding of search engine marketing (SEM) principles and practices.

Key Responsibilities:

  • Develop, implement, and manage Google Ads campaigns, including search, display, and video ads
  • Conduct keyword research and selection for pay-per-click (PPC) campaigns and search engine optimization (SEO) initiatives
  • Analyze campaign performance and adjust strategies to maximize ROI
  • Manage a substantial advertising budget effectively, ensuring maximum return on ad spend (ROAS)
  • Monitor and report on campaign results, providing actionable insights and recommendations
  • Stay up-to-date with the latest Google Ads features and best practices
  • Collaborate with other marketing team members to align Google Ads strategies with overall marketing goals