Digital Marketing Strategist for Cryptocurrency Listings

2 weeks ago


Singapore Tbwa ChiatDay Inc Full time

We are seeking a seasoned Digital Marketing Strategist to lead our efforts in promoting newly listed tokens at OKX. This role requires strong expertise in the cryptocurrency space and excellent communication skills to engage both internal and external stakeholders.

About Us

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. As a leading crypto exchange, and the developer of OKX Wallet, we give millions access to crypto trading and decentralized crypto applications (dApps). We are safe and reliable, backed by our Proof of Reserves.

We are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

This role offers an exciting opportunity to develop and execute comprehensive marketing campaigns for newly listed tokens, ensuring alignment with the company's overall goals and resonating with a global audience.

  • Develop and implement digital marketing strategies to promote token listings.
  • Collaborate with internal teams (e.g., research, legal, and business development) to ensure cohesive token listing strategies.
  • Manage relationships with token projects to coordinate co-marketing activities and community engagement.
  • Leverage data analytics to monitor campaign performance, optimize strategies, and report results to senior management.
  • Ensure that all marketing materials comply with regulatory and compliance standards.
What We Look For In You
  • Bachelor's degree in Marketing, Business, or a related field.
  • Prior experience in marketing, with a focus on blockchain, cryptocurrency, or fintech sectors.
  • Proven track record of managing successful digital marketing campaigns in crypto space.
  • Strong project management skills, capable of handling multiple priorities under tight deadlines.
  • Familiarity with cryptocurrency exchanges, tokenomics, and blockchain trends.


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