Senior Analytics Specialist

3 weeks ago


Singapur, Singapore FairPrice Group Full time

About the Role

We are seeking a highly skilled Senior Analytics Specialist to join our Platform Performance and Insights team at FairPrice Group.

Key Responsibilities

  • Develop in-depth understanding of behavioral and transactional data across various sources and tools.
  • Lead all App/User analytics efforts, analyzing user behavior, product and feature interactions, and measuring effectiveness of various properties and screens.
  • Monitor key app performance metrics, generate actionable insights, and identify key opportunities for improvement.
  • Support various teams across Omni CoE on high-impact initiatives, advising on measurement frameworks and quantitative techniques.
  • Work closely with Data product teams to review and influence definition and tracking of core events and properties.
  • Be the champion of user/digital analytics tools and metrics across the organization, educating and empowering business users to utilize user-behavior data through self-serve tools.

Requirements

  • 3-5 years of relevant work experience in digital analytics/product analytics/user insights roles.
  • Strong hands-on expertise in Google Analytics and digital/product analytics tools like Amplitude, MixPanel, Heap, Pendo.
  • Strong in custom querying, dashboarding, and analysis (SQL, Google BigQuery, reporting & dashboarding tools like DataStudio/Tableau).
  • Experience working with complex Event/Tag Plans, user journeys, omnichannel data, CDP & data teams.
  • Quantitative discipline with strong business sense; ability to articulate complex analyses to a wide range of audiences.
  • Efficient project and stakeholder management skills.

About the Team

The Platform Performance and Insights team is responsible for generating actionable insights from user-behavior & app/digital interaction data across all digital/omni channel touchpoints to support FairPrice Omnichannel CoE and enabling data-driven business decisions.



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