Leading Content Strategist
2 weeks ago
About the role
We are seeking a Senior Content Producer to lead our Chinese entertainment brand's content strategy and growth, shaping its voice and direction for Mandarin-speaking audiences in Singapore and Southeast Asia.
As a key member of our team, you will oversee end-to-end content development across platforms – from ideation/production to publishing and performance. You will create and manage editorial calendars, ensuring timely, engaging, and aligned content with cultural and regional trends.
- Mentor and manage a growing team, driving creativity and execution excellence.
- Partner cross-functionally to align with content and brand goals, audience insights, and monetisation strategy.
- Play a pivotal role in incubating new content formats and guiding product roadmaps to future-proof media initiatives.
- Track and manage timelines, budgets, and project pipelines.
Who we are looking for?
You should have:
- 3-5 years of experience in content creation, digital storytelling, or media strategy, ideally in fast-paced consumer-facing brands.
- Strong Mandarin language skills (written & spoken) and deep understanding of Chinese-speaking audiences and platforms.
- Demonstrate experience in managing or mentoring interns.
- Proven track record in creating engaging video content across platforms like Youtube, Tiktok, IG, 小红书 etc.
- Experience or interest in content monetisation strategies and branded storytelling.
- Excellent project management and communication skills.
Bonus qualifications include experience in incubating digital products or launching new media verticals.
Why join us?Be part of a growing media group that dares to experiment and pushes boundaries in regional storytelling.
Work with creative and mission-driven teammates who believe in the power of authentic content.
Shape content that speaks to the culture, identity and community.
Opportunity to lead and grow a brand from ground up, backed by one of Southeast Asia's most beloved media brands.
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