Membership Growth Strategist

4 weeks ago


Singapur, Singapore Far East Organization Full time
Key Responsibilities

We are seeking a highly skilled professional to lead the growth and future-proofing of our membership programme. The ideal candidate will have a proven track record in revenue generation, data management, marketing technology, and member experience.

  • Develop and execute a comprehensive roadmap to drive membership growth and engagement.
  • Design and implement marketing automation journeys on Salesforce Marketing Cloud (SFMC) to create personalized email content and drive engagement.
  • Analyse performance metrics using Salesforce Marketing Cloud (SFMC), Google Analytics, Looker Studio, and email deliverability tools to inform data-driven decisions.
  • Plan and execute multi-market initiatives to acquire and engage members.
  • Provide governance and training to internal stakeholders on the membership programme.
Requirements

To succeed in this role, you will need:

  • Able to thrive in a fast-paced environment while maintaining attention to detail.
  • Minimum 4-6 years of experience in email marketing/marketing automation and/or loyalty programme management.
  • Strong copywriting and analytical skills.
  • Hands-on experience with Salesforce Marketing Cloud (SFMC) is advantageous.


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