Media Industry Cluster Business Development Leader

3 weeks ago


Singapore Careers@Gov Full time
Shape the Future of Singapore's Media Landscape

We are seeking a dynamic and experienced leader to join our Business Development and Marketing team at the Infocomm Media Development Authority of Singapore (IMDA). In this role, you will optimise the monetisation and distribution of Singapore's media content, spanning films, episodic series, online content, and games. You will drive business development, build and grow international partnerships, and lead B2B marketing efforts for major local and international media and trade events.

Responsibilities:
  • Marketing & Communications
    • Lead Marketing and Stakeholder Engagement: Oversee and manage marketing communications and stakeholder engagement for the Singapore Media Festival (SMF) and its four key pillars: Asian TV Forum & Market, Singapore International Film Festival, Singapore Comic Con, and Nas Summit Asia. Ensure alignment with IMDA's strategic objectives.
    • Understand and address the unique marketing, programming, and operational needs of each pillar, positioning SMF as a strategic lever that advances Singapore's media interests on the global stage.
    • Develop and implement targeted marketing campaigns, to support filmmakers in achieving international recognition.
    • Conceptualise and pitch impactful media angles, ensuring consistent, aligned, and effective messaging across all SMF initiatives and campaigns.
    • Design and produce sales and marketing assets to showcase SG's catalogue at international markets, improving visibility and opportunities for SG talent and content.
    • Champion a strong, cohesive voice for SG's media industry, aligning with IMDA's overarching strategic goals and promoting Singapore as a hub for media innovation and excellence.
    • Oversee and manage IMDA


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