Digital Content Strategist for Global Brand Expansion

13 hours ago


Singapore PC PARTNER TECHNOLOGY PTE. LIMITED Full time
About the Role

We are seeking a highly skilled Digital Content Strategist to join our team at PC Partner Technology Pte. Limited in Singapore. As a key member of our marketing department, you will play a vital role in elevating our brand and engaging our audience through creative content creation and strategic digital marketing efforts.

Responsibilities

Your primary responsibilities will include creating engaging content for social media platforms such as Facebook, Instagram, LinkedIn to boost brand visibility and engagement. You will also develop persuasive copy for various marketing materials such as website content, email campaigns, and digital ads, ensuring brand messaging consistency. Additionally, you will collaborate closely with our Product/Sales team to understand product features and benefits, translating them into impactful digital content. Furthermore, you will work with designers to produce visually appealing assets that align with brand guidelines and resonate with our target audience. Showcase strong interest and knowledge in the consumer electronics sector specifically in sectors like PC builds, handheld gaming PCs, mini-PCs, and related products to ensure the creation of relevant and captivating content. Experience in managing SEM and SEO campaigns, including keyword research, ad placement, and performance reporting to optimise online visibility, drive targeted traffic, and measure campaign success is a must.

Requirements

To be successful in this role, you will need to have a min. degree in Marketing, Communications or related field and min. 2 years of relevant experience in digital marketing. Familiarity with digital marketing tools, social media platforms, and content management systems is essential. Strong copywriting and content creation abilities, with a portfolio showcasing previous work, are required. Experience in data analysis and performance tracking to optimise campaigns is necessary. Understanding of trends in the consumer electronics sector, particularly in gaming and PC hardware, is also a must. A proactive attitude, dynamic communication skills in both written and spoken English, and fluency in Chinese and Cantonese are highly desirable.

Benefits

This exciting opportunity comes with an estimated salary of SGD $6,500 per month, based on your exceptional skills and qualifications. As a valued member of our team, you can expect a comprehensive benefits package, including medical insurance, annual leave, and professional development opportunities.

Location

The position will be based in Singapore, and you will be expected to work collaboratively with our global teams to achieve our marketing objectives.

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