Merchandise Strategist

2 weeks ago

Singapore beBeeMerchandiser Full time $80,000 - $120,000
Merchandise Development Specialist

  The Merchandise Development Specialist is a pivotal role that entails leading the entire merchandise development lifecycle, from conceptualization to production and distribution. The ideal candidate will possess a deep understanding of brand identity, audience insights, and cultural trends, enabling them to curate merchandise ranges that align with these elements.

Key Responsibilities:
  • Crafting merchandise ranges that reflect brand DNA, audience preferences, and cultural nuances.
  • Collaborating closely with designers, suppliers, and production vendors to manage timelines, quality, and cost control.
  • Developing merchandising-led content strategies to support campaigns, events, launches, and brand partnerships.
  • Creating and managing campaign/content calendars in partnership with the marketing team to ensure timely and effective execution.
  • Briefing and overseeing creative teams on campaign narratives to ensure tone, story, and product integration are on-brand.
  • Liaising with internal departments (e.g., marketing, partnerships, operations) to ensure cross-functional alignment and seamless collaboration.
  • Tracking merchandise performance metrics, campaign results, and generating post-mortem reports to inform future growth strategies.
  • Ensuring consistency of brand tone and storytelling across all merchandise and related content.

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