Singapore Study Abroad Market Strategy and Engagement Specialist

2 weeks ago

Singapore beBeeMarket Full time $80,000 - $120,000
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Job Description

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Our organization is seeking an experienced Business Development and Marketing Manager to drive business growth in the Singapore study abroad training market. As a key member of our team, you will be responsible for developing and implementing comprehensive business development and marketing plans targeted at the Singapore study abroad training market.

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  • Key Responsibilities:\
  • Develop and implement strategic business development and marketing plans to drive sales performance and market share growth.\
  • Create and execute annual business development and marketing strategies specifically targeting the Chinese market to increase student enrolment for Singaporean institutions.\
  • Analyse trends, competitor activities, and market conditions in China to identify opportunities for recruitment growth.\
  • Establish and manage relationships with education agents, counsellors, and pathway partners in China to maximize recruitment channels and ensure targets are met.\
  • Organize and participate in education fairs, exhibitions, webinars, and school visits (both in-person and online) in China to promote study opportunities in Singapore.\
  • Maintain strong connections with local schools, universities, and other relevant organizations in China to build a steady recruitment pipeline.\
  • Oversee the application process, follow up on student enquiries and applications, and work to improve conversion rates from application to enrolment.\
  • Collaborate with marketing teams to develop and localize promotional materials and digital content suitable for the Chinese market.\
  • Ensure all recruitment activities comply with institutional policies and relevant regulations, and maintain high standards of service to prospective students and partners.\
    • Requirements:\
    • Excellent communication skills and leadership abilities, capable of effectively motivating team members to achieve goals.\
    • Deep understanding of the Singapore study abroad training market and the Chinese student market, with the ability to develop practical and effective marketing strategies.\
    • Strong data analysis capabilities, enabling data-driven business decision-making.\
    • Familiarity with digital marketing tools and platforms, with the ability to effectively utilize social media and other digital channels for marketing.\
      • Benefits:\
      • Opportunity to work with a dynamic team to drive business growth in the Singapore study abroad training market.\
      • Chance to develop and implement innovative marketing strategies to attract Chinese students.\
      • Competitive salary and benefits package.\
        • What We Offer:\
        • A challenging and rewarding role in a fast-paced business environment.\
        • Ongoing professional development and training opportunities.\
        • A collaborative and supportive team culture.

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