Singapore Study Abroad Training Market Development Manager

2 weeks ago

Singapore beBeeMarket Full time $80,000 - $120,000
Marketing and Business Development Role in Singapore Study Abroad Market

The ideal candidate will have a deep understanding of the Singapore study abroad training market and be able to develop practical and effective marketing strategies to drive sales performance and market share growth.

  • Key Responsibilities:
  • Develop and implement comprehensive business development and marketing plans targeted at the Singapore study abroad training market
  • Create and execute annual business development and marketing strategies specifically targeting the Chinese market to increase student enrolment for Singaporean institutions
  • Analyse trends, competitor activities, and market conditions in China to identify opportunities for recruitment growth
  • Establish and manage relationships with education agents, counsellors, and pathway partners in China to maximize recruitment channels and ensure targets are met
  • Organize and participate in education fairs, exhibitions, webinars, and school visits (both in-person and online) in China to promote study opportunities in Singapore
  • Maintain strong connections with local schools, universities, and other relevant organizations in China to build a steady recruitment pipeline
  • Oversee the application process, follow up on student enquiries and applications, and work to improve conversion rates from application to enrolment
  • Collaborate with marketing teams to develop and localize promotional materials and digital content suitable for the Chinese market
  • Evaluate all recruitment activities against institutional policies and regulatory requirements and maintain high standards of service to prospective students and partners
Required Skills and Qualifications:
  • Excellent communication skills and leadership abilities, capable of effectively motivating team members to achieve goals
  • Deep understanding of the Singapore study abroad training market and the Chinese student market, with the ability to develop practical and effective marketing strategies
  • Strong data analysis capabilities, enabling data-driven business decision-making
  • Familiarity with digital marketing tools and platforms, with the ability to effectively utilize social media and other digital channels for marketing
Benefits:
  • Opportunity to work with a dynamic team to drive business growth in the Singapore study abroad training market
  • Chance to develop and implement innovative marketing strategies to attract Chinese students
  • Competitive salary and benefits package

We offer a challenging and rewarding role in a fast-paced business environment, ongoing professional development and training opportunities, and a collaborative and supportive team culture.

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