
Marketing Strategy Manager
1 week ago
Job Title: Product Growth Specialist
About the RoleWe are seeking a highly skilled Product Growth Specialist to drive brand growth and marketing campaigns.
This role requires leading marketing initiatives and campaigns that enhance consumer awareness, company branding, customer engagement, and market share, contributing to the Group's continued expansion and success.
- Develop a brand management strategy to increase brand awareness and engagement
- Track performance of each marketing campaign and propose improvements when needed
- Conduct market research and data analysis to evaluate brand performance and adjust marketing strategies accordingly
- Analyze marketing trends and data to identify consumer needs, industry trends, and commercial opportunities driving business growth
- Manage annual/monthly marketing budgeting plans for each brand and oversee implementation
- Establish and improve marketing management systems, business processes, and operating standards
- Oversee media operations, promotion management, and member management
- Coordinate cross-functionally to ensure consistency in brand-related decisions
- Analyze and report on brand performance to determine ROI
- Develop pricing and distribution strategies
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Business, or a relevant field
- Preferably, experience in F&B marketing as an added advantage
- Leadership and project management skills
- Proficiency with marketing tools and software
- Proficient in marketing research and statistical analysis
- Strong verbal and written communication skills
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