Fintech Marketing Lead

7 days ago

Singapore beBeeMarketing Full time $100,000 - $120,000
Job Title

We are seeking a skilled professional to lead our marketing and communications efforts.

  • This role is responsible for developing and executing integrated marketing strategies that align with business objectives.
  • The ideal candidate will have experience in planning, executing, and optimizing digital campaigns (SEO, SEM, social media, paid ads, email).
Key Responsibilities

Include:

  • Developing and implementing product marketing initiatives to support customer acquisition and retention.
  • Managing brand identity and ensuring consistency across all touchpoints.
Requirements

To be considered for this role, you should have:

  • A proven track record of developing and executing successful marketing and communications strategies within the fintech, SaaS, or financial services industry.
  • Approximately 8 years of experience in marketing, communications, or brand management, with at least 2–3 years in a leadership role managing a small team.
  • Strong understanding of B2B marketing, especially in areas like trade finance, supply chain finance, or digital banking platforms.
  • Experience working in fast-paced, high-growth environments such as startups or scale-ups, with an entrepreneurial mindset and a hands-on approach.
About This Role

This position requires someone who can build brand presence, drive lead generation, and support sales enablement through integrated marketing campaigns.

  • The ideal candidate will have excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse stakeholders, including C-level executives.

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