Regional Product Development Manager

1 week ago

Singapore beBeeProduct Full time $80,000 - $120,000
Job Title: Regional Product Development Manager

About the Role:

As a Regional Product Development Manager, you will be responsible for driving business growth across Southeast Asia, Oceania, Middle East, and other key markets by developing and implementing regional product strategies. You will lead full-spectrum product planning responsibilities, including consumer insights, market sizing, new product pipeline development, and go-to-market strategies.

Key Responsibilities:

  • Develop and implement regional product strategies to drive business growth.
  • Lead the full spectrum of product planning responsibilities, including consumer insights, market sizing, new product pipeline development, and go-to-market strategies.
  • Analyze sales, marketing, and research data to optimize the regional portfolio and identify whitespace opportunities.

Product Innovation / Project Management:

  • Integrate consumer insights, concept testing, and HUTs into product development to ensure consumer relevance and market success.
  • Analyze industry and competitive trends to refine product features and strengthen differentiation in the region.
  • Collaborate with R&D on packaging and product design, ensuring technical feasibility, functional performance, and brand consistency.

Marketing Communication:

  • Provide clear product briefs and topline direction to the Brand and Digital Marketing team, aligning on positioning, key messages, and launch objectives.
  • Work closely with the team to review and guide deliverables to ensure consistency with product strategy and market needs.

Requirements:

  • Minimum bachelor's degree in a business-related function.
  • At least 3 years of experience in brand/product management, preferably with regional or NPD exposure in FMCG or related industries.
  • Strong strategic planning and analytical skills to identify opportunities and translate them into actionable innovation roadmaps.

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