Marketing Activation Manager

4 weeks ago


Singapur, Singapore Essity Full time
Job Summary

As an Associate Marketing Activation Manager at Essity, you will play a key role in supporting brand building for small brands or segments of larger brands in local markets in Japan. Working closely with the Senior Brand Manager, you will drive brand success in local markets, focusing on brand P/L and market share development.

Key Responsibilities
  1. Support the Senior Brand Manager in driving brand success in local markets, including brand P/L and market share development.
  2. Contribute to defining annual brand plans, owning brand A&P and defining brand activation touch points in line with global guidance.
  3. Lead or contribute to Brand & Innovation campaign activation, tracking, and corrective actions.
  4. Lead brand analysis and recommend corrective actions.
  5. Recommend brand assortment, product management, and pricing in line with global guidance.
  6. Develop strong knowledge of the healthcare provider, payer, clinician, and consumer landscape.
  7. Capture consumer and customer insights.
  8. Contribute to the development of global communication toolboxes and innovation in lead markets.
  9. Ensure product innovations can be sold in local markets in terms of listing and tender requirements.
About Essity

At Essity, we are committed to improving lives every day. We strive to reach more people every year with the necessary and essential solutions for well-being. Join us in making a positive impact on people's lives.



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