Senior Digital Marketing Strategist

2 weeks ago

Singapore beBeeDigitalMarketer Full time $90,000 - $120,000
About the Role

We are seeking a seasoned digital marketing professional to spearhead our integrated marketing efforts and drive awareness of our Banking-as-a-Service solutions.

  • Develop and execute comprehensive digital marketing strategies that enhance brand presence and thought leadership in the BaaS space.
  • Manage paid media campaigns across digital platforms, focusing on reaching B2B decision-makers and driving qualified leads.
  • Create compelling content marketing strategies, including articles, case studies, whitepapers, videos, and thought leadership content, to establish us as the leading authority in Asia.
  • Plan and execute digital events, webinars, and virtual conferences to drive lead generation and showcase embedded finance capabilities.
  • Utilize marketing analytics tools to track campaign performance, generate insights, and optimize marketing spend.
About You

We are looking for a skilled digital marketer with:

  • A minimum of 5-8 years of experience in digital marketing and product marketing, preferably in fintech or API-first technology sectors.
  • A proven track record in developing and executing successful integrated marketing campaigns targeting B2B audiences.
  • Strong expertise in paid media management across digital platforms, with demonstrated ability to optimize campaigns for B2B lead generation and ROI.
  • Experience with marketing technology stack, including Google Analytics, marketing automation platforms, CRM systems, and developer marketing tools.
  • Excellent content creation and storytelling skills, with ability to translate complex concepts into engaging marketing narratives for technical and business audiences.
  • Experience in product marketing, including go-to-market planning for API products, developer marketing, and technical product positioning.
  • A strong analytical mindset, with experience in campaign performance tracking, A/B testing, and data-driven optimization for B2B marketing funnels.
  • Understanding of Banking-as-a-Service, embedded finance, and API-first business models preferred.
About Us

We cultivate a dynamic and innovative culture that fuels growth, creativity, and collaboration. Our fast-paced fintech environment thrives on adaptability, agility, and open communication. We focus on employee development, supporting continuous learning and growth through training programs, learning on the job, and mentorship. We encourage speaking up, sharing ideas, and taking ownership. Embracing diversity, our team spans across Asia, fostering a rich exchange of perspectives and experiences. Together, we harness the power of embedded finance and Banking-as-a-Service to make a meaningful impact on businesses and their customers across Asia.

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