Service Offer Strategist

1 week ago

Singapore beBeeMarketing Full time
Job Description

We are seeking a highly skilled Offer Marketing Manager to join our team. As an Offer Marketing Manager, you will be responsible for designing and executing service-based offers that drive customer acquisition, retention, and revenue growth.

You will work closely with cross-functional teams to define offer structure, pricing strategy, and go-to-market plans, ensuring internal terms are fully enabled to execute effectively.

Your primary goal will be to develop localized global offer frameworks that suit local customer needs, pricing strategies, marketing conditions, and operational capabilities.

You will also coordinate end-to-end go-to-market planning, define clear value propositions, and offer mechanics, launch timelines, and execution across different channels.

In addition, you will collaborate with cross-functional teams to ensure localized offers are commercially viable, performing margin impact analysis and integrating market benchmarks into pricing decisions.

Furthermore, you will validate commercial models and ensure pricing is clearly documented for stakeholder alignment.

You will also be responsible for developing localized sales toolkits, including offer briefs, pricing guides, playbooks, and FAQs, and conduct training sessions to enable sales and operations teams to effectively position and deliver offers.

Additionally, you will work with operations teams to ensure backend readiness for local execution and leverage local customer insights, usage trends, and market feedback to refine offer relevance.

You will monitor competitor activity to ensure offers remain competitive and differentiated, and contribute to the execution of local marketing events, campaign coordination, and internal communications where services offers are involved.

Requirements
  • Bachelor's degree in Marketing, Business, or related field
  • At least 3-5 years of relevant Offer Marketing experience, Product Marketing, or Commercial Strategy, preferably in services-oriented industries
  • Result-Oriented with Strong Business Acumen
  • Experience localizing global strategies and offers to local markets
  • Strong analytical skills (e.g., with Microsoft Excel), experience in pricing or financing modeling
  • Good communication and cross-functional coordination skills

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