Embedded Finance Marketing Leader

5 days ago

Singapore beBeeStrategist Full time $90,000 - $120,000
Job Title:
Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to lead our integrated marketing campaigns and drive awareness, adoption, and growth of our Banking-as-a-Service solutions.

As a key member of our team, you will work closely with the Product and Commercial teams to develop and execute comprehensive digital marketing strategies that enhance our brand presence and thought leadership in the Banking-as-a-Service space.

Key Responsibilities:
  • Develop and execute integrated digital marketing campaigns to reach B2B decision-makers and drive qualified leads.
  • Manage paid media campaigns across digital platforms (Google Ads, LinkedIn, programmatic) to optimize campaign performance and ROI.
  • Create compelling content marketing strategies including articles, case studies, whitepapers, videos, and thought leadership content to establish us as the leading BaaS authority in Asia.
  • Plan and execute digital events, webinars, and virtual conferences to drive lead generation and showcase embedded finance capabilities.
  • Utilize marketing analytics tools (Google Analytics, marketing automation platforms, CRM systems) to track campaign performance, generate insights, and optimize marketing spend.

Requirements:
Minimum 5 to 8 years of digital marketing experience, preferably in fintech or API-first technology sectors. Proven track record in developing and executing successful integrated marketing campaigns targeting B2B audiences. Strong expertise in paid media management across digital platforms with demonstrated ability to optimize campaigns for B2B lead generation and ROI. Excellent content creation and storytelling skills with ability to translate complex embedded finance and API concepts into engaging marketing narratives for technical and business audiences. Experience in product marketing including go-to-market planning for API products, developer marketing, and technical product positioning. Strong analytical mindset with experience in campaign performance tracking, A/B testing, and data-driven optimization for B2B marketing funnels. Understanding of Banking-as-a-Service, embedded finance, and API-first business models preferred. Effective in cross-functional collaboration and able to work successfully in a matrix organizational structure. Self-driven, adaptable, and able to thrive in a fast-paced fintech environment with changing priorities.

About Us: MatchMove is a Singapore-based fintech company that has emerged as one of Asia's leading Banking-as-a-Service providers. Our mission centres on providing innovative financial technology solutions that bridge the gap between traditional banking and modern digital commerce. We continue to pioneer new approaches to embedded finance across the region's diverse regulatory and market environments.

If you are a motivated and experienced Digital Marketing Strategist looking to make a meaningful impact in the fintech industry, please submit your application today.

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