Embedded Finance Marketing Specialist

We are seeking a Digital Marketing Strategist to join our team. The successful candidate will lead the development and execution of integrated digital marketing campaigns that drive awareness, adoption, and growth of our API-first B2B2X embedded finance Banking-as-a-Service solutions.

The role requires close collaboration with the Product and Commercial teams to develop comprehensive digital marketing strategies that enhance our brand presence and thought leadership in the Banking-as-a-Service space.

• Develop and execute integrated digital marketing campaigns to enhance our brand presence and thought leadership in the Banking-as-a-Service space.
• Manage paid media campaigns across digital platforms (Google Ads, LinkedIn, programmatic) to reach B2B decision-makers and drive qualified leads.
• Create compelling content marketing strategies, including articles, case studies, whitepapers, videos, and thought leadership content to establish us as the leading BaaS authority in Asia.
• Plan and execute digital events, webinars, and virtual conferences to drive lead generation and showcase embedded finance capabilities.
• Utilize marketing analytics tools to track campaign performance, generate insights, and optimize marketing spend.

To be successful in this role, you will need:

• Minimum 5 to 8 years of digital marketing and product marketing experience, preferably in fintech, Banking-as-a-Service, or API-first technology sectors.
• Proven track record in developing and executing successful integrated marketing campaigns targeting B2B audiences, particularly financial institutions and enterprise clients.
• Strong expertise in paid media management across digital platforms with demonstrated ability to optimize campaigns for B2B lead generation and ROI.
• Experience with marketing technology stack, including Google Analytics, marketing automation platforms (Eloqua, HubSpot, Marketo), CRM systems (Salesforce), and developer marketing tools.
• Excellent content creation and storytelling skills with ability to translate complex embedded finance and API concepts into engaging marketing narratives for technical and business audiences.
• Experience in product marketing, including go-to-market planning for API products, developer marketing, and technical product positioning.
• Strong analytical mindset with experience in campaign performance tracking, A/B testing, and data-driven optimization for B2B marketing funnels.
• Understanding of Banking-as-a-Service, embedded finance, and API-first business models preferred.
• Effective in cross-functional collaboration and able to work successfully in a matrix organizational structure.
• Self-driven, adaptable, and able to thrive in a fast-paced fintech environment with changing priorities.

We offer a dynamic and innovative culture that fuels growth, creativity, and collaboration. Our fast-paced fintech environment thrives on adaptability, agility, and open communication.

We focus on employee development, supporting continuous learning and growth through training programs, learning on the job, and mentorship.

We encourage speaking up, sharing ideas, and taking ownership. Embracing diversity, our team spans across Asia, fostering a rich exchange of perspectives and experiences.

Together, we harness the power of embedded finance and Banking-as-a-Service to make a meaningful impact on businesses and their customers across Asia.

Growth with us and shape the future of embedded finance.

By submitting your application for this job, you are authorizing us to collect and use your personal data, and to disclose such data to any third party with whom we or any of our related corporations have service arrangements, in each case for all purposes in connection with your job application, and employment with us; and retain your personal data for one year for consideration of future job opportunities (where applicable).