Senior Embedded Finance Marketing Strategist

4 days ago

Singapore beBeeDigitalMarketing Full time $90,000 - $120,000
Job Description

As a seasoned marketing professional, you will be responsible for developing and executing comprehensive digital marketing strategies that drive awareness, adoption, and growth of our API-first B2B2X embedded finance solutions.

Your primary focus will be on creating and implementing integrated digital marketing campaigns across various platforms, including Google Ads, LinkedIn, and programmatic media. You will work closely with the Product and Commercial teams to develop go-to-market strategies, product positioning, and messaging for our Banking Wallet OS platform and API solutions.

In this role, you will have the opportunity to create compelling content marketing strategies, including articles, case studies, whitepapers, videos, and thought leadership content. You will also plan and execute digital events, webinars, and virtual conferences to drive lead generation and showcase our embedded finance capabilities.

Required Skills and Qualifications
  • A minimum of 5 to 8 years of experience in digital marketing and product marketing, preferably in fintech or API-first technology sectors.
  • A proven track record of developing and executing successful integrated marketing campaigns targeting B2B audiences.
  • Strong expertise in paid media management across digital platforms, with demonstrated ability to optimize campaigns for B2B lead generation and ROI.
  • Experience with marketing technology stack, including Google Analytics, marketing automation platforms (Eloqua, HubSpot, Marketo), CRM systems (Salesforce), and developer marketing tools.
  • Excellent content creation and storytelling skills, with ability to translate complex embedded finance and API concepts into engaging marketing narratives for technical and business audiences.
Benefits

We offer a dynamic and innovative culture that fuels growth, creativity, and collaboration. Our fast-paced fintech environment thrives on adaptability, agility, and open communication. We prioritize employee development, providing opportunities for continuous learning and growth through training programs, mentorship, and career advancement.

We encourage diversity and inclusivity, fostering a rich exchange of perspectives and experiences. Join us in shaping the future of embedded finance and Banking-as-a-Service.

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